Instagram as a social media platform is a big buzz. Image sharing, video sharing, live stories, geolocation, hashtag feed, multiple image posting, DM feature improvements, stickers and polls for Instagram stories and a lot of advanced features for the platform are added very often in the application.
Limited to just being a smartphone app and a simple website, Instagram has become one of the most used and loved social apps today.
All that being said, what is still being talked about is the Instagram API update and Instagram API changes. Exasperation spread among brands and marketers around the world after the changes to the Instagram API were released. Third-party brands and apps were exposed to strict rules and regulations and required to comply with the API update.
Before and after Instagram API access update
Before the launch of the Instagram API, companies had to see the metrics through information about the application. But now the metric information can be accessed on the new API platform which is better equipped.
Tracking the performance of organic content in third-party tools will now be easier with this API, as it is now based on the same approach as Facebook’s Graph API.
The new metrics and insights will allow businesses to stay ahead in the race for their organic content performance over what they previously received with third-party tools.
Why are Instagram metrics and analytics required?
Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts by brands can become a waste of money and resources without proper analytics reporting. Analytics help determine how good marketing strategies are. What results are obtained after applying the marketing strategy, etc. can be easily tracked to improve performance and focus towards advertising and marketing content.
Brand performance on Instagram can be easily decoded with Instagram analytics with the new Instagram API update.
Content monitoring function
The Instagram API update includes new functionality that allows businesses to restrict and moderate content. Businesses can use this feature efficiently to hide comments in light of organic content. As a flexible option to show or not show comments and toggle between them, this ensures that a healthy platform for the expression of thoughts is maintained.
In addition to this feature, an automated system also detects offensive and provocative comments and helps companies in their content moderation practices.
Business Profile compatibility with Instagram API update
A business profile on Instagram will now be required to access the Instagram API update. A Facebook login is also required to use third-party tools with the newly released API.
Businesses can use and access existing API tools, but this does not have the benefit of accessing new features. Also, Facebook login will be a requirement for this.
Instagram API as Facebook Graph API
Facebook contains numerous useful updates to its Graph API including:
Data can be accessed from 140 million global locations.
Highest engagement metrics for any URL.
Read-after-write API calls for support.
Updated page information endpoint.
A new API endpoint built to easily connect a Facebook client from your brand app to your Messenger Bot.
Multiple features to harness the power of the Marketing API.
Video API with endpoints for cross-posted videos.
Updates from Web hooks, Facebook’s subscription-based app delivery service.
Instagram API Update Statistics and Metrics You Should Know
Instagram has a wide range of metrics and information for brands and businesses to measure their performance, compare and analyze their goals and results, understand audience tastes and behavior, and then make changes to their marketing strategies accordingly.
For individual posts, brands can track reach, impressions, saves, and video and profile views.
In stories, brands can track exit rates, impressions, website clicks, reach, responses, and people insights. Stories on Instagram are a new method that helps advertisers track performance.
For the audience, brands can track age, gender, and top locations. Age and gender are general information requested for each social platform.
With Instagram changing its API for websites and login, it becomes crucial with each passing day for brands to adapt to it for a thriving business.