You need to build an email list of leads and customers. You constantly need to add new leads to fill your sales funnel, and once someone buys a product from you, that person is more likely to buy something from you again in the future.
A great way to grow your email list is to run an online contest. Contests not only allow you to create something useful and beneficial to your audience on a particular topic, but they also create more engagement, usually on a daily basis, with your target market.
You can create a contest or competition where everyone has to submit their email address to participate.
Who is your target audience?
If you don’t know who your target audience is, you can’t do anything from creating content, developing products, or running a contest. Knowing your target audience lets you know when, what, why, where, and how you will move forward. Everything you do is about your audience and what kind of value you can provide to them.
The goals of your contest
One goal, in this case, is obviously to grow your email list. But do you want to promote a specific product to the list you create? Do you want to launch a new product and make sales? Know your contest goals so you can make sure you’re doing what needs to be done to reach that goal.
The right tools for your contest
There are many tools that you can use for contests. Each social platform has its own approved contest software. If you want to run a contest on Instagram and Facebook, check out ShortStack.
Market your contest
Don’t run a contest without also adding the element of marketing. Think of it like you would any product you want to launch. You will want to post some ads online and share widely on all social media platforms. Social networks like Facebook and Twitter are absolutely perfect for promoting your contests and getting entries.
Follow up
When the contest is over, follow up with everyone. Announce the winner and interview him. Also interview the top three entries. Send pre-planned email messages to everyone who entered and registered during the contest.
Hosting a contest to grow your list is a great way to achieve your list growth goals. Treat the contest like you would any other product to promote, launch, test, and improve it for next time.
