Press releases as a means of search engine optimization
Search Engine Optimization – SEO can simply be said to be a case and matter of improving the placement of a given site in search engine results. It’s a matter of getting to page one or, worst case scenario, the top of page two.
Right now, in the year 2009, Goggle is king. If you rank well on Goggle’s search engine product, you’ll cover the most bases – you’ll cover the largest pool of leads and traffic. Also, what works for Goggle in SEO will generally work for the two remaining market leaders: Yahoo and Microsoft MSN or now Microsoft’s “Live Search” search engine product.
It is always a matter of “cat and mouse” when it comes to search engine optimization tactics and procedures. What worked last year or even last week may well have been identified by other vendors, overused and denigrated and reduced in face value by Goggle or other search engines. The question is: is the specific tactic effective at the current time? Is it worth the effort and expense? If so, will it have the same effect in the near future?
In most cases, it involves test, test, retest, and reverse engineering. It’s a matter of evaluating what works, both with your sites and with your competitors. It works? What doesn’t work? It may just not be about what your competitors are doing to get results, but more about “What aren’t they doing?”
For example, you might be racking your brains doing some specific task, whether it’s building links or working to increase page saturation for a certain keyword term. After your work and examination, you may find that it is not about what your competitor is doing compared to your specific work efforts and results. Rather, you may not be performing or achieving a certain tactic or strategy. You may be targeting a certain set of keywords, which are important in the field or industry at hand. This can take a lot of effort and hard work on your part. However, no matter what you do, you just can’t seem to classify yourself in that area of marketing. What is your ranking competitor doing that you never seem to?
After examining and reverse-engineering your competitor’s efforts and links (who seem to rank easily and consistently), you may simply discover that your friendly rival or perhaps you might even consider an adversary simply isn’t working in that specific area of marketing. or objective focus. This could be accidental on your part or even planned. It may well be that this accomplished search engine placement salesman has well learned the lesson of this very discipline of reverse engineering from his own evidence and results. After all, in the bottom line, achievement is always in the pudding.
Remember that in the end it is not about ego. Is it about placement in search engine results? What works and what doesn’t? Try and try again. Evaluate and redesign. After all, one thing you can say about your competitors is that while you can’t always say they’re smarter than you, one thing you can be sure of is that they’ve been around much longer than you. you. Use your efforts and experience to your advantage. Reverse engineer and test search engine results thoroughly.
