Dear Biz Whiz and friend,
I keep my eyes on the road and my hands on the wheel when it comes to marketing education, especially if I know it comes from a trusted source. I don’t have to tell you that there are a lot of “self-proclaimed” gurus who pass themselves off these days as copywriters, marketers, and consultants.
Be careful because you will pay dearly by following the advice of these scoundrels. Believe me what I say this because I have learned from the school of hard hitting, and it hurts where it counts.
… in the pocket!
Any. My number one job is to help you grow your business. As a sales professional working on a commission, I get paid for the results I provide you. With that said, I’ll do my best to provide you with reliable, field-proven information that you can use to increase your results.
Then let’s get started.
Your number one job should be to become a smart company and NOT a fool. And the first step is to get good advice on how to become a smart company.
Let me share with you a little story I read years ago that sheds some light on this topic.
Years ago, a small business grew into a large business within three years. Things were going pretty well with over 120,000 paying customers.
Sales and earnings when they skyrocketed and the company became one of the largest in its industry.
Then the owner decided he wanted to cash in and sell his well-oiled profit machine and enjoy his retirement.
With the help of your smart marketer, you are able to attract potential buyers who ended up paying big bucks.
It turns out that the three buyers of this sweet little profit machine were in fact Rhodes scholars with fancy degrees in Oxford University pants … a lot, a lot of brain power …
Or so you would think
Despite all the formal education the new owners accumulated, within days of signing the paperwork they proved to be complete idiots.
Their first order of business was to form an Executive Committee comprised of the new owners, replete with a carefully selected CEO, CFO, and General Manager, none of whom knew anything about marketing.
It gets better. Crackerjack’s marketing team was soon put under the bureaucracy of the new “Executive Committee”.
All the key marketing people were buried attending endless day-long meetings, red tape, and constantly having to ask permission to run critical marketing campaigns.
As you can see, this twist quickly turned a smart company into a …
Silly company!
The new company’s key marketing team warned them that if marketing was left on the back burner, the company would be bankrupt within six months.
Turns out the marketing team got it wrong … the CEO went bankrupt 90 days later.
The moral of the story …
Smart companies prioritize marketing!
Smart companies understand that sales and marketing drive the business to success and greatness. Smart companies also understand that every employee clearly understands that their job exists for a reason: to help marketers sell more!
Smart companies understand the paramount importance of the marketing department and, in fact, put it first. In fact, the owner / CEO of the business is the main advocate for the marketing department, is a key factor in setting goals, tracking costs, and making sure that sales and marketing have the necessary funds to attract customers and drive sales.
Dumb companies make sure that marketers are frozen and unable to launch crucial marketing campaigns due to the corporate dictates of their every move. They see marketing as a necessary evil.
Dumb companies make sure that marketing is kept under the control of grain counters, bureaucrats, and other cocky suckers who seem to forget where the money is coming from.
I could go on, but I think you get the point here.
So are you ready to become a smart company and see your revenue grow? If so, I have a plan for you. Contact me and we will develop a personalized growth plan for your business.
