If you’re running email marketing campaigns for your business to retain buyers and drive exchanges, how do you perceive the campaigns to be beneficial? The only means to recognize with certainty whether the respective campaign is achieving is by mapping the key performance indicators (KPIs). KPIs are particular marketing metrics to measure the performance of email marketing campaigns. Hereabouts are the most important metrics to have for your email marketing campaign.
Email delivery rate
Email deliverability rate is the success rate an email marketer has of sending an email to a person’s email address. Indicates that your emails were sent to the subscriber’s inbox or if they were sent to the subscriber’s spam folder.
Email open rate
Email open rate is the percentage of the total number of subscribers who opened an email campaign. It also measures if users opened it more than once. For example, if 10 people who received your email and 2 of these 10 people opened your email, your email open rate would be 20 percent.
Click for ratings
Click-through rate measures how many people clicked on an email compared to how many emails were sent. Click-through rate is a percentage that indicates the number of emails successfully obtained with one click from a subscriber. This is a great method of gauging your subscribers’ interest because it reveals to you how many users are spending the time to click through and find out a little more.
Conversion rate
Conversion rate refers to the percentage of subscribers who take the desired action or become a buyer, depending on your conversion purpose. It measures the rate of people who clicked on a link in your email and took the coveted action, like making a purchase or taking a survey.
Bounce Rate
This metric refers to the percentage of email addresses in your subscriber list that did not receive your letter because it was bounced by a recipient’s mail server. There are two separate categories of bounce rates that you can track, the hard bounce rate and the soft bounce rate. A soft bounce rate is caused by a recipient’s mailbox being over quota, the email server being down, or the message being too large. A hard bounce occurs when an email returned to the sender was not delivered due to a non-existent email address.
Unsubscribe fee
The unsubscribe rate indicates the percentage of your subscribers who have chosen to stop receiving your emails. If you find a special email that creates unusual unsubscribe rates, you’ll need to review a few points and improve the next campaign, respectively.
List growth rate
List growth rate is the metric to track the rate at which your list is progressing. The metric considers the number of new subscribers and unsubscribes, as well as the total number of email addresses on your list.
Tracking these important metrics will help you build a strong email marketing campaign.
