The fashion industry is among the fastest growing industries in the world today. From time immemorial, change has been the only factor that has remained constant. Currently, the Indian fashion industry is considered dynamic in nature. Due to the increase in fashion awareness among Indians during the past decades, the fashion industry has seen a boom. From the middle-aged housewife to the funky college kids to the upscale chic population, everyone has developed a definite sense of fashion that is not just distinct but stylish.
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An important part of fashion around the world is the clothing section. There is a saying “Clothes make man” in which the Indians believe totally and deeply. It is quite common that a person is often judged on the way they dress. A person’s personality is defined by the clothes they wear. He talks a lot about his upbringing, personality, and way of thinking. It has been predicted that in the coming years, the Indian fashion consuming class will establish the fashion industry globally.
The rise of the Indian garment industry is mainly due to factors such as rising income levels of Indians, liberal trade policies adopted by the government, and flexible investment policies in the garment industry. Today, most international brands have found their way into some of the best shopping malls in the country. Brands like Mango, Armani and Diesel were unknown in India until a few years ago, but today these brands are found in almost every city in India.
It is said that in the last ten years the fashion industry in India has gone from a very nascent stage to a booming industry.
The value of the apparel market in India is estimated to be around Rs 20 billion. The size of the branded clothing market is 5000 crore, which is a quarter of the total share. The clothing market in India is classified into branded and unbranded. The main clothing brands in India are Madura Garments, Arvind Mills, Provogue Zodiac Clothing and Raymonds. Apart from these brands, India over the years has given birth to some of the best designers who have become famous brands not only in the country but in the world. The introduction of various designers in the fashion industry has given new impetus to the Indian fashion industry. According to recent research by the Fashion Design Council of India (FDCI), garments created by designers in India will play a significant role in the growth of the apparel industry in the years to come. Currently, India’s fashion designer industry stands at Rs 180 million and is expected to grow to Rs 1 billion in the next decade.
