Ripple Marketing by David Skultety is a concise, up-to-date book on all that network marketing has to offer to the aspiring entrepreneur who wants to work part-time to earn a few extra bucks, run a home business, or go all the way. to create a fulfilling, long-term, and full-time entrepreneurial career.
We’ve all heard bad things about network marketing, but despite those stories, the truth is that it works for many, many people, and it works because people make the effort to make it work. David Skultety himself has led two different network marketing teams, bringing them from 1 to 100,000 members, so if anyone knows the benefits and problems of network marketing, it is him, and in this new book, he reveals how people they can use the network. Market to your advantage, avoid its pitfalls, and reap its rewards.
The book begins with a foreword by David Litt, a corporate network marketing executive, who states: “There are people in my life who have a lot of money and very little time. There are people in my life who have a lot of time and very little money. But the only people in my life who have a lot of money and a lot of time are my friends who are network marketers like David. [Skultety]. “
David Skultety then takes over and guides readers through the entire process of finding the right network marketing company for them, how to build their network by finding other people to join them, and how to help the people below. them as they build their networks. These people can be successful and still benefit the people above them; After all, network marketing is about much more than sales, it is about creating residual income based on the efforts of other people. As David Litt says, as a result, “Ultimately, this book is a blueprint for long-term financial freedom.”
David Skultety impressed me from the first page and I quickly understood why his friends call him a “networker”. He has always had an entrepreneurial mindset, as he tells us through stories of how when he was twelve years old, he had a coffee and lemonade stand at a gas station during the 1979 oil embargo when cars were lined up there. In sixth grade, he made $ 20 a day selling candy to his classmates so he could buy a moped. He has always been involved in some kind of business ever since.
Ripple Marketing is far from being like a hot air infomercial on the benefits of being in network marketing, although those benefits are worth mentioning, such as: low investment, having a home business, tax advantages, ability to sell without borders. , part-time work, time flexibility, and eventual financial freedom. Beyond that, David Skultety provides practical advice and information on how the whole process works and how the reader can be successful.
Various chapter topics include how to find a mentor, accept that building a business will take time, and how to focus on income-generating activities instead of getting caught up in the minutiae of things like building your website and continually improving it or reading about their products. important activities, but also things that people sometimes focus on under the guise of working when they should be selling and networking.
My favorite discussion in the book was on how to overcome fear and develop the three right mindsets you need to be successful, including the success mindset. David also offers his top five tips on how to develop the right mindset, starting with learning to feel good about yourself. I appreciated when he was honest and direct about what people have to do to be successful and how it all comes down to motivation. At one point, he states:
“Over the years, I’ve seen countless people talk about a good game. They talk about building it big. They claim to possess all the skills necessary to be successful. They show up at events and set goals. But they can’t seem to get out of their way. own path because they have not made a simple decision: the decision that they are going to use the network marketing model to achieve their dreams, goals and aspirations.
“To make that decision, you may need to overcome your limiting beliefs, you may need to become fearless when talking to people, and you may need to always dedicate yourself to working on yourself and helping others do the same.”
David talks a lot about the importance of getting out and talking to people; otherwise, you cannot be successful. He talks about how this can be done in many ways, including hosting a series of launch parties at home, setting up conference calls, and using social media. In all these cases, you can connect with people, and when you understand their needs, find their pain, and put yourself in their situations, you can discover how your product can be a solution to their problems. David also explains to the reader how to make each of these types of connections successful.
Another key point David makes is that when you sell your products, you can also introduce people to the idea of getting into network marketing themselves so that you can increase your residual income through their efforts. I was impressed by the way David pointed out here that we cannot prejudge people, thinking that someone will or will not be interested in our product or business, and then we just stick with safe people like our family and friends. Instead, we have to go out and sell both our product and our business to the brightest and best people we know if we really want our business to grow and build ripples.
I was also impressed by the information David shares about the importance of learning how to duplicate his products so that you can continue to produce and earn money from them without a lot of extra work.
There is much more to Ripple Marketing, but I will close by mentioning that David believes in servant leadership. He believes in serving the people below him in the network chain so that they can be successful. And of course that only benefits him and everyone else on the net.
The back of the book includes additional resources such as “Choosing the Right Company for You,” “The 10 Deadly Sins of Network Marketing,” and recent statistics on network marketing.
Of course, network marketing is not for everyone, but if you make the investment to read this book, I think you will be pleasantly surprised that as long as you are willing to talk to people, it can be much more exciting and exciting. satisfying an opportunity than you imagined, and before you know it, the wave you create can turn into a wave you can ride for a lifetime.
