I’m definitely not talking about my gray-streaked and reddish-black hair…it’s about salons, spas, and day spas in particular. All salons, regardless of the services or products they provide, need to have a sustainable way to keep customers coming through their doors and coming back for more. Day spas are an evolution of what is currently offered in out-of-the-way places with rolling hills and grassy fields for miles.
The niche market for day spas are those who don’t have 3 or more days to get out of town and want the same pampering located in or near their neighborhoods. Day spas in downtown Dallas provide similar services to day spas located near lakes or nature preserves, with the exception that they provide what I call serenity services within a concrete jungle. With the rushing tide of the IT age, more and more spas, salons, and virtually every other service industry is finding that their clients are arriving with laptops, PDAs, and other wireless devices to pass the time. Having the cable or the latest music is no longer enough.
A recipe for attraction: what every company’s marketing plan is really about, attracting more customers, retaining and bringing new services or products to those your company has provided great service to, and maintaining a credible viral marketing strategy . With any prescription, there may be medications or solutions that you need to use to stay healthy and the need for a good pull recipe includes several components, some of which will be mentioned for their effectiveness.
An integral part of an attraction recipe is eMarketing, widely known as an Internet marketing tool, and it relates to “the specific way” that companies market their services or products online. The age of technology requires a presence on the Internet and directly affects the success of any business; A perfect example today is Cyber Monday and Cyber Tuesdays, the major shopping days that come after the holidays. From an eCommerce site to an informational site, eMarketing starts on the first page your visitors see when they land on your website.
A company’s home page is the beginning and therefore has to ‘know’ well, otherwise visitors will just go somewhere else. eMarketing relies heavily on planning, improvising different options, although it’s easier than creating any real eMarketing plan, but it doesn’t make it a plan. Plans have objectives, as we all know, plans have markers to indicate whether the objectives are being met or not working as expected. Sometimes eMarketing plans need tweaking or tweaking, so the results need to be monitored to make sure you’re spending enough time and not too much money.
One part of our Search Engine Marketing strategy is the amount of response to our email marketing efforts vs. the increase in traffic, to see which shows are successful and which shows should be given to children as bookmarks or used in scrap projects. Very often, the people who first recognize the potential benefits of professional SEM (Search Engine Marketing) are not the top brass in charge when it comes to a company’s internet salon marketing strategy. Be patient and stay the course with search engine marketing, over 80% of traffic comes from search engines.
A quick mention of two other eMarketing avenues to establish: The first is RSS Feeds and that means really simple syndication. While your clients are waiting for their appointment, you could be sending them RSS feeds about special offers coming up today or even in the next few days. For clients visiting an African American day spa in Atlanta, the services and products would be as unique to their part of the world and as different as clients who go to an Austin day spa with RSS content focused on famous areas like the Atlanta subway. . For day spas in Austin, Texas, the environment, services and products would be different due to weather and other factors than it would be for clients going to a day spa in Chicago, RSS content would be respective of areas famous in their cities as House of Blues. As we mentioned earlier, the advantage of RSS feeds and these salon marketing tips would provide information to customers looking for coupons, product sales, and services, including joint marketing ventures with related companies.
The other phase of eMarketing is also to provide a blog or web blog with salon marketing tips focused on specific customers in the target market. A men’s day spa in Fort Myers, Florida would employ similar salon marketing ideas or a salon marketing internet strategy by using a client blog where they would post comments about how their hair style helped carry the night away when they went to a play or something. similar function. All it takes is an invitation to give your point of view and the stars of the day will disappear… Black day spas have great potential when it comes to internet marketing strategies, don’t wait too long for your competition to catch up. forward. with the tools available to everyone.
