The great thing about blogs today is that they don’t have to be boring and only include text content. You can be creative and include all kinds of content on your blog.
The more types of content you include, the more interesting it will be to your audience. They will want to read more, participate more, and even buy more when you have more creative content.
Video
You can easily create videos using your smartphone to educate your audience, or software on your computer to record your screen to visually teach your audience how to do something or go through a slide show. Video brings a whole new element to your blog that is truly second to none in opportunities.
Audio
Podcasts are very popular; people love to download it and listen to it later in the day or when on the road. You can turn any blog post into a podcast by recording it with the software you already have on your computer.
Infographics
An infographic is a pictorial representation of data put together in an interesting way. Most infographics are quite long and can include a lot of data. If you have data-centric informational blog posts or articles, consider turning them into an infographic.
Memes
Use beautiful images, quotes, facts and data to create painterly images of approximately 350×350 pixels, depending on where you use them. You can put them on your blog, share them on social media, and more.
Guides
Longer blog posts that are very comprehensive guides to something are very popular and will increase the authority level of your website. These are very long blog posts with a lot of information links to other information on and off your website.
Reviews (2)
Whenever you’re not sure what kind of content to post, try doing a review. There are likely books within your niche, movies, educational programs, information products, and more that you can easily review. Be honest, include pictures and reveal how you got the product you are reviewing.
Interviews and webinars
Believe it or not, recorded interviews, webinars, and other events can become content for you on your blog. Record it, cut it into shorter versions, transcribe it, create infographics to back it up, and you can create a wealth of content from an interview, webinar, or hangout.
New formats
When new content formats emerge, include them in your content mix. Mixing things up and making things look a little different will go a long way toward keeping your audience engaged.
