Any online store, whether new or established, must strive to increase sales. Every aspect of your eCommerce website counts! Here is an example of the payment process. Some time ago, the checkout feature was just a plugin. But now, it becomes one of the most important aspects to increase sales.
According to a Baymard Institute survey, nearly 69 percent of shopping carts were abandoned online as of 2017. It brings lost sales and ruins the store’s reputation. We can blame a diminished user experience for this situation. But then, that user experience is the result of a poorly managed checkout process.
Fortunately, Magento 2 allows you to offer a better checkout experience. In a way, you can drive a conversion with ease. The platform enhances the functionality of Magento 2 extensions, further enhancing the experience. The new and improved cart system works like a charm in Magento 2.0. As an advanced version, Magento 2 has simplified the checkout process.
How does Magento 2 checkout outperform its predecessor?
The Magento 1 or M1 version had a six step checkout process. It required customers to complete several fields. From payment to shipping method and billing to order review, customers had to fill in all the information. This is because they could go to the next step only after completing the previous one. In other words, the checkout process was tedious and complicated. Such a process leads to cart abandonment.
Now comes Magento 2. Welcome to the cleverly designed checkout process of only two steps! The first for shipping and the second for payment and reviews. The easy-to-complete steps and streamlined process can help you meet the challenge of card abandonment efficiently. In short, Magento 2 checkout has made the checkout experience amazing for customers.
These are the five factors that help Magento 2 store owners increase sales and provide users with a better checkout experience.
1. Checkout as a guest
Let’s be honest! Most online shoppers hate signing up for your store. Just because of the cumbersome registration process, they tend to leave the store. Magento 2 has cleverly addressed this issue with the guest auto checkout feature. Simplify the checkout process and encourage the visitor to complete the order. You do not need to register to buy anything.
2. Excellent design
Intuitive design plays a vital role in making the checkout process more enjoyable. It keeps your customers away from confusion. For example, the Magento 2 platform displays an order summary, a mini cart, along with product images on the right sidebar. It remains until the customer/visitor completes the process. The minicar, being responsive by nature, is also accessible to smartphone users.
3. Payment integration
How about integrating multiple payment methods into your eCommerce store? It is the need of the moment since we have many digital payment options. You can also create custom payment modules to meet your specific business needs. Magento 2 custom extensions are useful for creating such modules. The platform speeds up the process if the billing and shipping addresses are the same.
4. Dynamic shipping rates
The Magento 2 platform has dynamic shipping rates. It means that the system calculates the shipping fee based on the shipping address. Show your customers all the information related to the cost of shipping in the flesh. If the customer accepts it, the price would reflect the shipping fee. You can also customize shipping rates for various products with this feature. For example, if you want to reduce or increase the shipping rate for specific products, you can do so with this feature.
5. No distractions
Simplicity is one of the most important features of the Magento 2 platform. The payment process of this platform is also distraction-free for your customers! It contains only the company logo and the Shipping and Payment tabs. In contrast to this, the Magento 1 page has a lot of links or distraction points for customers. It allows you to prevent your customers from visiting other websites and concentrate on completing their orders.
In a nutshell, Magento 2 is a boon of technological advancements and has gained ground in a short time with its user-friendly features and seamless functionalities. Whether it’s payment or anything else related to e-commerce, Magento 2 takes care of it all!
to wrap
A better checkout experience is one of the most important factors in driving online sales. From cart to checkout, Magento 2 makes things simple and easy for customers. As an online store owner, you will see a reduction in cart abandonment and an increase in sales figures. Magento 2 Extensions help you improve the checkout experience by using custom Magento 2 Extensions.
