Creating a buzz about your business means that you do something to get people talking about you and your business. Creating buzz about your business is important these days, especially since there are so many people to compete with.
But, if you can differentiate yourself in this way, you’ll win a lot of new customers.
Submit a press release
Press releases are still viable and important ways to get the word out about your business, even in this age of social media and blogs. Press releases should be sent to your contacts whenever you have something of interest to share.
Create and share an infographic
Infographics are long pictorial charts that tell a story about the data and information you have. These are great ways to encourage sharing, especially if you include data that is relevant to your audience and that they will enjoy.
Publish a free eBook on Kindle
Having a book launch with a free Kindle book is a great way to build excitement. Ask people who download your book for free to give you a review and feedback, which will help your book move up the list that Kindle recommends to people.
Create viral videos
While you may not be able to deliberately create a viral video, if you create regular videos that are of interest to your audience, then one of them will surely resonate enough to go viral. Videos are shared more frequently than text messages, so you’re off to a good start when you create videos.
Have a Facebook contest
Contests are a great way to build buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog… whatever you want. Just follow the platform rules and make sure your awards are relevant to your audience.
Host a webinar
These are great ways to build your email list and get feedback on your business. A good way to do this is to ask other people to do it with you. That way everyone will be promoting to their own email lists too.
Start a YouTube channel
A YouTube channel can be almost as good as having a TV show if you plan the content you want to do, post content consistently, and try to be as professional as possible.
Get connected to a charity
You don’t want to do charitable things just because you want to build buzz. But, if there’s a charity you like, you can donate a percentage of the profits to it all the time, or you can have annual sales where all the profits go to fundraising.
