Introduction:The logo design or creation process doesn’t have to be too difficult, as long as you have some guidelines to maintain decent software, a lot of creativity, and a few spare hours to dedicate the whole process. In this article I am going to try to provide the policy and give some tips on how to get the rest.
Logo design in the simplest terms can be described as “an art form” or a symbol that defines something about the big idea of the corporation or brand.
This article is for those who are not necessarily experts in logo design, but want to learn a bit about the basics of the process. A logo is more than just a simple symbol or image and should relate and position itself well in the minds of consumers who will establish a positive relationship with your company in the future. A properly fitted custom logo design should always be a priority in your marketing strategy. Let’s look at some common questions people ask when designing their corporate logo.
What is a logo in proper terms?
A logo is a graphic mark/emblem used to promote your company or brand to the public. It can be a single symbol, a symbol combined with text, or text written in a certain way (font, color, etc). This leaves you with an extreme amount of creative freedom.
Where can a logo be added?
It can be used within the following genres:
Custom mobile website design sites
brochure designs
Business stationery design.
In short, you can add your favorite logos wherever you find the right space and medium to promote your brand, products or services.
Some common logo design mistakes made by logo designers:
Some companies completely ignore the power of a logo and take it lightly and consider it a formality and don’t realize how big a brand can become.
1) They don’t do proper research of their target audience.
2) The logo has too many inappropriate details, which makes it confusing for people to identify.
3) It is some copycat of another famous corporation or organization.
My personal tips to avoid any negative events:
Some of the tips that I, as a professional logo designer, would suggest people to refrain from:
Avoid using more than 2 colors and font styles as it can look attractive but confusing to many people. Remember that the best logos do not need to be very colorful, but they must be effective and simplicity must be present.
If the logo contains text, make it so that people can see what it says immediately. If you have a picture of something specific, make sure people can see it too. A logo with garbled text accompanied by a horrible drawing is a huge turn off.
Before doing a logo design, do your research to know what kind of target audience would be the one that will be related to the corporate logo, and for that you can also do some secondary research to find out what your competitors are doing.
Last but not least, before the final stages of the logo design process, get feedback by showing a logo prototype to your target market or a few people, that will really help you get some points both negative and positive that can help him over the edge. of continuous improvement for your logos or your brochure designs.
I hope that all these tips and advice will help you create the best logos for your company and corporation.
