Giving away flyers and hiring a dancing mascot with a big arrow pointing to a certain store or something is now nothing when it comes to boosting your marketing strategy. While many small businesses are being established every day, they must also adapt to the new way of reaching the skin of their prospects. And what is the secret of that? No, it’s not to buy a Xerox machine to copy more flyers, but to at least get the idea about email marketing.
In a recent study, there are 205 billion emails that are sent daily and almost 75% of these emails are intended for marketing purposes. It is also expected to grow exponentially each year and is expected to reach 246 billion emails in 2019.
Email marketing is now the best way to reach potential customers due to the growing trend in the digital world. People don’t have time to walk around and search for something when they can search for something at the touch of a button. Therefore, the best way to communicate with them is to create a powerful email to entice them to get what they really need.
This technique is tried and tested even on the biggest companies like Amazon, on the smallest companies you can imagine, even on people who will walk their dog for $5. They must have the strongest and most persuasive email marketing statements to get a customer to say “yes” right away. And in this article, I will write some email marketing tips that will effectively engage with your target customer and make profit.
1. Always make it personal:
Don’t send random emails to random people. If your business is lawn service and the people you email are the ones who want to fix their sink, that really won’t work at all. Try searching for some specific people who might need your service, search on craigslist, join some Facebook groups or reach out to people on the different media platforms. That way you can sort and filter the people who really need your service. You can also address them by their names so it doesn’t seem automated. People are also wary of a spam message. It might also save you some time and effort.
2. Always be consistent and focus on content:
Like a baby who wants milk in a bottle, always treat your customer that way when you’re making a strong impression in email marketing. Consistency is a sure way to build your brand with customers for the services you offer. On the other hand, make sure your content is always changing statements but at the same time easy to understand and engaging. Keep it short and to the point to get your point across.
3. Make sure you have a website:
Well, this is a self-explanatory factor. If you want to make an impression online, you need to have a website that your potential customers can trust with all the information about your services. It may not be effective or it may be at first, but it will be eventually, in the long run. Just be sure to include the most interesting features and content on your website so your potential customers can soak up what you have to offer. And also, make sure it is optimized on different devices, almost 27% of people rely on mobile devices now, so you have to consider that factor as well.
4. Include social media links in your email:
It’s also important that you include social media links in your email that will redirect them to your profile. With this, they can easily interact with you or your staff. This will serve as an FAQ area for your services, as many people are on social media as well. This will also be beneficial for you as you could get instant review and referrals more easily.
5. Always keep in mind that there is a competition:
Like I said before, consistency is the key. There is more than an exponential increase of different businesses that are being established online. Similarly, they are also trying to find ways to increase their earnings and popularity online and before you know it, they are starting to get everyone’s attention. So always keep in mind that online marketing is also a way to compete with your competitors, work hard and follow the advice I have given you and I am sure you will be eating apples in no time.
summarizing
Email marketing will and always will be more and more important over the years, and is also constantly evolving each time. So make sure you always follow this trend. Stay up to date on changes and techniques you can look for online as your competitors are always finding ways to recharge everyone, just like you. Follow these five simple steps and you will reap what you are sowing.