If you take a look at the article, The Aesthetics of Reading, you can see how intricate and complex typography really is, why it should be so important, and how it affects a reader’s mood and cognitive performance.
But if you don’t have time or just want me to sum it all up for you, well, here it is.
The researchers discovered after the study that if the document is written correctly, it not only makes it easier to read, but also pleasant and easier. On the other hand, bad typography makes the version difficult to read, which obviously, in return, makes people disinterested. If whatever you’re designing is spelled correctly, you can put in all the information you want and it still won’t be a bother to read.
Good typography was also found to increase cognitive performance. This means that good typography makes it easy to accomplish whatever task is needed. Now, I bet that’s something you didn’t expect.
Typography has a very clear effect on the mood of the reader and also affects productivity, engagement, and creativity.
Now, let’s move on to explain the effects a bit more in depth.
why does it matter
If you’re not even sure why you should pay attention to typography, to make it simple, it’s how you can keep your reader’s attention on your illustration, brand, or design. Yes, pictures are worth a thousand words, as is your logo or other artwork. But typography has a big influence on how long they keep looking at your work and the impact it has on them.
Fonts, colors, sizes, and everything else you use are important. You can read this study if you want to learn more. Typography may be an art, but you still have to look at its roots in human cognition.
You can grab attention by styling your words differently, and even add them to a list of priorities or importance, making them easier for the human brain to analyze and understand, and easier for mental processing.
How to start
Well, you need to know exactly what it is you’re trying to accomplish. The goal of your typography project should be clear. Knowing what you want your readers to feel is important, and then working on keeping that thought in mind will help you clearly emphasize the elements.
Try different font styles, sizes, colors, underline text, make it bold, italicize or whatever you need to do to make it convey that exact mood that will let people know about your work and not just grab their attention at first glance. but keep it there for a while. If you are a layman, you can simply try a logo design tool and see what works for you and what doesn’t.
Also, do not forget that it is very important that your text is legible, even in small fonts. The characters should be able to be correctly identified and make the process of reading your text smooth without the need to invest a lot of effort in understanding only the first letter.
The following are some things to keep in mind to improve your typographic skills.
• Individual typefaces – fonts
• Avoid all caps or all caps
• Line length
• Spacing between lines
• Letter spacing
• Your audience
• Complementation: contrast and vitality
In conclusion
Typography is an art form that focuses on the visual component of the written word. Just by visualizing it properly for your target audience, you can create an unforgettable impact. For any designer, it is crucial to pay close attention to typography and work to master the skill of it if he wants to develop and enhance his career in the design industry.
