Television advertising remains a powerful way to promote one’s business. Not surprisingly, more and more entrepreneurs want to hire production companies to make uplifting commercials for their organization.
When it comes to TV commercials, there are many different types.
TV commercial styles
I laughed – This conveys a serious message. Often this doesn’t include jingles, happy voices or beds, cheerful characters, or bright colors. It contains nothing that makes fun of a serious topic.
Humorous – This makes use of comedy in order to create laughter from your audience so that they can sell your products. Humor is often used to make the audience remember the commercial.
Factual – This will include lots of statistics and facts to inform your audience. An example is advertisements about the dangers of smoking. The facts are announced on television to surprise viewers and make them stop smoking.
Fiction – This conveys something that is usually a character that is not real but just fantasy.
Pastiche – This is a radio style, which tries to reflect a current product. This is often done in a song.
Repetition – The ad is repeated so that the audience remembers the message that the ad wants to convey.
Easy – This is just basic and uncomplicated. It does not show any difficulties. This is often used to send a clear message without any hassle.
Complex – This is a radio ad that is complicated and aims to distract the audience from something.
Nostalgic – This refers to years past, which is quite similar to a trip down memory lane. The main goal of this style is to take the audience through different eras.
futuristic – This will include everything that is associated with the future. This may include advanced technology or aliens. They make use of a futuristic creature.
Modern – This is a radio commercial with modern aspects that usually includes many jingles. In fact, modern technology has allowed video production companies to do this.
Aggressive – This is a style that appears to be angry as evidenced by the high pitch of the narrator’s voice or by angry content. The word “Now” is often repeated.
persuasive – This is intended to persuade the audience. It includes prices and makes use of words like “only” so that they can efficiently persuade the target audience.
Immediacy – This has a sense of urgency and haste.
Long-term – This is a commercial radio that can be used for a very long period of time. Does not include limited offers. This is often used to increase brand awareness.
If you are a business owner looking to invest in TV commercials, consider learning about these different styles.