Coffee mug advertising is one of the strongest means of conveying a message, as thousands of people buy it every day. In the US, coffee mug advertising is the fastest growing outdoor advertising segment. Coffee is personal. It stimulates thoughts and engages the consumer in a way and mindset that no other medium can achieve. Coffee makes you feel good about yourself.
Coffee cup advertising is effective in three key ways. One is that it will get a high impact in promoting the brand. Visibility and another chance to digest a brand’s message is repeated every time you take a sip of the drink. Another is that coffee mug advertising offers a truly interactive brand experience that engages your primary target audience during their workday. Lastly, there’s the average 4-a-cup view that’s visible to street traffic and office mates.
Coffee mug advertising provides brands with a dynamic and targeted form of marketing collateral that gets right into the hands of their target market. Promotional coffee mugs can be used to target the nation’s workforce during work hours wherever and whenever brands choose. This inexpensive advertising medium yields an average dwell time of 10 to 20 minutes.
It’s the least expensive way to advertise on restaurant coffee mugs. Your business ad runs for 1 full year for just over $3 per week. Countless people read your ad every day throughout the year. People take the time to read your ad verbatim because they are stuck in a restaurant or cafe with nothing to do until their food arrives after ordering their food. If only out of sheer boredom, restaurant patrons will pick up the diner’s mug because they instantly notice that the ads are printed on all the mugs and they will get it and read the ads. This is actually the point of advertising. Getting your potential customer to pay direct attention to whatever you’re advertising. This really works! You can’t find any other type of advertising that directly reaches more people for less money in any advertising medium anywhere.
Coffee cup advertising is a type of niche advertising. There are many different forms of advertising. Examples are promotional, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point of sale, and specialty advertising. Niche advertising, such as paper cup advertising, can be a type of sales promotion designed to increase public recognition of a company’s name. It’s like branding your company in people’s minds through the items they use every day. A company may put its name on a number of items, such as coffee mugs, caps, glassware, gym bags, jackets, key chains, and pens. The value of niche advertising differs depending on how long the items were used in the last effort. Many companies are successful in achieving their set goals to increase public recognition and sales through these initiatives.
