Around 80% of all internet traffic passes through at least one Google page on the way to finding what they are looking for online. This treasure trove of potential customers, all looking for a specific product or service, makes pay-per-click advertising the best way to grow your business.
With a well-written ad and a carefully chosen set of keywords, your business could very well be your first port of call. And if not, then you don’t pay. Not only does it reach customers at the exact moment they’re looking for the services you offer, but it does so on a predetermined budget. Depending on the success of your campaign and the amount of capital you are willing to invest, the budget can be increased or decreased at any time. If you have a special offer or your product is time sensitive, for example, the daily budget can be increased temporarily without worrying about sustaining the increased spending in the long run.
a flexible friend
This ease with which pay-per-click spending is controlled is undoubtedly its biggest selling point. No other advertising medium gives you the same level of flexibility as a pay per click account. Your ad copy can be updated daily and adapted as your business grows. Launch offers, new product lines, special events – everything can be added at the touch of a button at no additional cost. With traditional radio or print advertising, such changes would require expensive new campaigns.
Advertising on a platform like Google AdWords also gives you more control over who sees your ad and when: you can set languages, time zones, and even choose to show your ads to users only in specific cities or regions. Add to this the option to create several different campaigns for disparate product areas or customer bases and it’s easy to see why some 150,000 businesses currently use AdWords to profitably gain new customers.
Outsourcing optimization
Of course, with so many options and so many competitors playing on the same playing field, Internet marketing is not a bed of roses. Pay per click optimization is a skill that few companies possess. For best results, it is often easier to outsource your account management to a professional pay-per-click management consultancy like Top Position.
The competition for the coveted top spot is fierce and influenced by many complex factors. If you don’t have the time or knowledge to modify your campaign, it can be difficult to make your budget work for you. There’s nothing more frustrating than spending time and money on PPC only to see your ad seemingly plastered to the ends of a search results page.
The best way to avoid this is to use a professional account management service. Not only will this give you the best possible return on your investment by introducing the most relevant keywords and a realistic cost per click into your ad groups, it will also free up valuable business time and physical resources.
performance maximization
Good PPC management will ensure that your AdWords campaign performs at its optimal level for the lowest cost per click. A smart account manager will know when to try new things and monitor what is and isn’t working for their campaign.
Look for the ‘Google AdWords Qualified Professional’ certification before hiring the services of a PPC account manager. This shows that you are outsourcing your campaign management to someone with Google training. This rubber stamp ensures that your new account manager is familiar with the Google AdWords platform and has been trained to a high standard by the search engine itself.