I have a client I affectionately call “The WordPress Worry Wart.”
Because?
Because the entire business, product line, branding, and such web presence is completely wrapped up in your WordPress website. All of which was fine at first 5 years ago. But the bigger you get, the more you trust it all to work, and the more your income is tied to the software, the more vulnerable you feel, the more your business is at risk of being wiped out by a jealous enemy or hacker, and the more you worry. that’s why.
I can’t say I blame him for the worrying part though.
Personally, I think WordPress is a great asset for online sellers. Its simplicity is unmatched. And I myself have used it for years, and still use it in some companies. But it’s also plagued with security issues, especially since it’s the #1 platform and is the most targeted by hackers.
Not a big deal if you’re a mom blogger doing it for fun.
But what if your entire business is linked by blood to WordPress?
It is definitely a problem.
And the reason it’s a problem is because of all the security “holes” it has, constantly having to be plugged in and fixed. And my client is (rightfully!) scared because he goes in and updates it and all of a sudden his server crashes. He’s had that happen numerous times where he’s updated a plugin and everything crashes. This is nothing against WordPress, it’s just the nature of the software. I’ve seen it happen when I did my time as a nuclear engineer for the Navy, as well as managing a $12 million budget working for Encyclopedia Brittanica as a software developer.
And then there’s just this anxiety that you have about WordPress.
It’s supposed to be simple and it is. But when it comes to managing an ever-growing and expanding business, with multiple plugins and security patches, it doesn’t always work in perfect harmony.
The solution?
Mobile apps.
Mobile apps are Web 3.0 in my opinion. And in five to 10 years, companies will have some kind of app if they want to stay competitive. They have very few, if any, of the security issues that web-based content management platforms have. They make consuming content ridiculously easy since everyone has their phones with them at all times, wherever they go. And whether someone likes it or not, statistics don’t lie. The most recent statistics show that the average person touches their mobile phone 2,617 times a DAY. They are always within 3 feet of their phones, even when eating, driving, traveling, exercising, getting dressed, shopping, waiting for appointments, sleeping, or in the bathroom. That’s why more than 70% of digital content is consumed on a phone. And 92% of the time that people are on their phone, they’re on a mobile app.
That means it’s where your customers are.
It does not mean not using WordPress or an HTML website for some of your business needs.
But when it comes to content consumptionwhy not go where they already go and do it in a way that is protected from hackers who are always trying to kill good deals?