Ever since the original iPhone was released in 2007, Apple’s device has dominated the premium smartphone market. The phones have been a global success thanks to the innovative new features offered by each new version of the phone. This year we are preparing for the launch of the new iPhone 5 and it also seems likely that Apple will launch a second device with this phone aimed at consumers looking for a more basic device.
Rumors have been circulating about an iPhone Nano for some time now. Although Apple’s iPhone has achieved phenomenal success at the higher end of the market, several other manufacturers, such as Samsung and HTC, produce a number of models, many of which are aimed at the cheaper end of the market. It looks like 2012 may be the year that Apple chooses to spread its wings and launch an assault on the entire phone market rather than just the premium end. Even when new iPhone models are released, older versions of the phone still command very high fees. Today, the two-year-old iPhone 3GS still sells for £300 off-contract, which is a much higher price than many cheap new Android phones. There is certainly a gap in the market for a wallet-friendly iPhone, and by launching the device alongside the new iPhone 5, Apple will be sure to keep its premium fans happy along with a host of new consumers.
We expect to see the launch of the new iPhone 5 in June, so consumers may not have to wait long until they can get their hands on this model and the new budget version of the iPhone. Right now, the specification of this most basic iPhone remains a mystery. With the iPhone 5 we can be pretty sure of some of the specs as we can see how older models have progressed. This will be a brand new product, so one can only guess what specification Apple will include in the model. The Nano phone will definitely be a smaller version of the iPhone 5. In the last two years, the company has excelled at producing the best 3.5-inch screens, so the new model will most likely have one of these. The new iPhone 5 is also set to feature a quad-core processor, so expect a version of the A4 chipset used in the iPhone 4 to be included in the new budget iPhone as well.
Fans of premium phones everywhere are eager to see exactly what the iPhone 5 will offer and it looks like Apple will introduce a second model perfect for users looking for Apple’s famous functionality, but minus the very high price that the new one will have. iPhone 5.
