Internet marketing and digital advertising have gained prominence in recent years like wildfire. With the enormous digitization of the media and entertainment industry, among many others, internet marketing has gained prominence. It has grown to become a popular advertising strategy choice along with banners, billboards and commercials etc. Every day, with more than 3.5 billion search queries, there is no doubt that internet marketing strategies are among the hot topics.
So, here we are going to list the top 5 internet marketing strategies to implement in 2019. They are listed below:
1. Chatbot Marketing –
In this age of being a busybody, running a business and interacting with each and every customer becomes a real challenge. This is where chat bots come into play. You can create your own chat bots, with automatic responses via text or message, and the customer won’t even realize if they’re interacting with a customer support provider or a bot.
Facebook messenger connects more than 2 billion people, so Facebook chat bots have become a real and popular solution to boost the digital market. Since chat bots can be used to generate human dialogue, they can be used to respond to customer inquiries, disseminate important information, and provide user-friendly support to the buyer/page visitor.
2.SEO-
Search Engine Optimization is the best way to stay at the top of the search listing by using and enabling certain keywords that increase the hit score depending on the type of business. For long-term strategies, this is possibly the best way out, as it is also profitable. The investment is not indefinite since once a site is classified, it will remain so; increasing the influx of traffic and, in turn, increasing sales. If a business is looking to outsource a digital platform, opting for SEO is certainly a suitable option as it is regularly maintained.
3.Inbound Marketing-
Human judgments integrate emotions. Therefore, emphasizing the attachment of value and feelings to a product and not just superficial advertising also plays an important role in successful digital marketing. Not interrupting a customer’s thought process, but giving them personalized product options is the foundation of inbound marketing. It is also a long-term investment, with high returns if the market holds steady.
4. Influencer Marketing –
People today are not only looking for the popularity of an influencer but also the quality of the follower. Classic marketing strategies such as word of mouth marketing and promotion marketing are now becoming popular in the field of digital marketing. An advocate influencer who educates and convinces people who are completely removed from the advertising world does a great job of gaining organic customers. Reaching the masses on social media, promoting a product and creating a good community of netizens in bulk, influencer marketing is certainly a bold and new technique.
5. Digital public relations
Everyone nowadays spends a lot of time on digital platforms. With a lot of spam messages and time-consuming news and content, digital PR plays a huge role in creating a niche for brands and businesses. Although it is not a very new technique, and public relations goes back to the beginnings of marketing; still, public relations cannot be ignored. It is just about the right exposure to the target customers in a positive light. A personal brand can also be popularized using digital public relations. It requires less work than traditional public relations, but it is more effective.
Due to global digitization, Internet marketing strategies such as those listed above have grown to become prominent contributing factors in the field of mass media and communication. The better you discover your strategies, the better chance you have of reaching the boulevard of success.