Getting a professional SEO company to perform link building services for your site has many benefits. It helps you build your site’s reputation and helps you broaden your connections, ensuring exposure. One notable benefit of good link building is that it keeps your site penalty-free, a big enemy for any site looking to gain a respectable reputation and effective search result ranking for traffic.
It’s obviously important for any site owner to be aware of what constitutes a penalty in order to better monitor their domains, especially since Google’s algorithms have been programmed to detect any suspicious activity on the sites they display on their results pages.
Google has been known to punish sites unlucky enough to have intentionally or unintentionally committed penalizing acts by keeping them off the top results pages, or worse, by blacklisting them from the results pages for complete.
To help you stay informed and keep your site penalty-free, here’s what your site should avoid.
bad links
If your site contains links from suspicious sources, your site may be one step closer to being penalized.
Unlike using links from authoritative sites and gaining a trustworthy reputation, these bad links will give your domain an equally dubious reputation, which is not the best tactic for gaining traffic, not to mention a huge flag from Google to maintain your page out of the results.
irrelevant links
We’ve all been on news sites looking to read news updates on climate change or what Trump is doing, only to be distracted by ten ads ranging from how to make a bald spot disappear to how to lose 50 pounds in two weeks. hanging next to the article.
We then conclude that the site is annoying and proceed to get our daily news elsewhere.
This is exactly how irrelevant links can steer customers away from company sites, something Google doesn’t want in the search results they display. Google can detect these unnaturally placed links and penalize your site.
overloaded links
Keywords are used to help search engines include your site when people search for something. However, some websites tend to use too many keywords, resulting in a “spam” page.
These sites use redundant and irrelevant keywords to try to get more appearances in the search results, even with searches that have absolutely nothing to do with your site, something very unpleasant for viewers and for Google.
spam links
Constantly posting links to your site in comments and forums is another act that leads to a penalty. Specifically, links with no contextual relationship to what they are commenting on or posting.
But even if it has something to do with what the link is commenting on or posting, if you consistently post to the same pages it could still show up as spam, so the websites you link to from your site should have some variety.
schematized links
Google also penalizes sites that may “hatch” together and constantly link their sites together for the sole purpose of gaining traffic. These could be two or more sites working together in shifts.
This makes the sites look illegitimate, not to mention it will add you to Google’s blacklisted sites.
Google’s standards for what is and isn’t suspicious in link building stem from wanting to reduce any chance for webmasters to manipulate search results in any way, by ensuring that all searchers return legitimate results.
As long as you have a good SEO service company that uses honest and proper link building services, your site should be pretty safe, so it’s important to get a good company and know for yourself the do’s and don’ts. do. .