Due to technological advancements in social media platforms, it is now easier than ever to host a live event.
In fact, with a single click, you can do it from the comfort of your office, or even while traveling in a car and speak directly to the people who already know and trust you and your business.
Hosting your live event online is simple and you can do it when you use social media platforms like Facebook Live, Instagram Live, and YouTube.
That is how.
Streaming on Facebook Live
Just log into your Facebook account on your smartphone, tablet or PC and go directly to the place where you would enter a status update “What do you have in mind …?” click on the “Live Video” icon … and you are instantly live. You are now recording live video for all your users to interact with.
Streaming on Instagram Live
Instagram requires a few more steps than Facebook, but it is still simple and very easy for you to post it in real time on Instagram. Get started by logging into your Instagram app on your smartphone or tablet. In your timeline view, click on the camera in the upper left corner, then select live at the bottom, and you will be live.
You Tube Live Stream
When planning to stream YouTube live from your desktop or laptop, just log into your YouTube account, click Upload Videos, and on the right select the Live Stream option, and just like Facebook and Instagram , will be live.
An interesting feature when using Instagram and Facebook is that send notifications to your followers (friends) …
That you are broadcasting live, turning your videos in real time into an incredible and very effective marketing tool that reaches and touches your audience in an intimate and personal way.
If that wasn’t enough, once you’re live streaming, you can see the people who are watching and leaving comments while recording your stream in real time.
This gives you the opportunity to interact directly with your customers and prospects like never before on the Internet. If they have a question or comment, you can answer them directly and immediately via your live video.
Before posting on any of the social media platforms, you’d better prepare yourself by following the tips below.
Test your live video first
You’d better test your video live and check the lighting and audio quality first, and also make sure everything is working properly.
Write your script and practice it
Save yourself the chance of public embarrassment by first writing a script and practicing it. Do it until your delivery appears to be natural and unscripted.
By carefully following these simple tips, you can help ensure that your live event is a complete success and an achievement you can be proud of, as well as something you’ll want to do over and over again.