There has been a rapid explosion of apps in recent years and this craze is especially focused on the young. As the number of smartphone users increases, the download of applications also increases. Apps attract millions of people and are therefore experiencing tremendous growth.
App is a shortened form of the word “application”. Application in this case refers to a software application. An app generally refers to software used on a smartphone or mobile device like Android, iPhone, etc. The apps allow access to all important customer information at your fingertips. The fact is that today a business cannot thrive without its own app, no matter what the business is.
Importance of using applications for business:
- Build loyalty
- Strengthen the brand
- Increase visibility and accessibility.
- Exposure via mobile devices
- Connect with more customers
- Make quick and big sales
Planning is the first step in any management process. So with little planning and research, an app can be established. Steps for the same.
1. Define objectives: Having a clear perspective on the purpose of the app is very important. This is not about getting into technicalities, but about a rough idea of what problems the application will solve and what benefits customers will get from this.
2. Identify the need: Once a plan is made, before execution it first validates the demand for an application. One has to make sure that the app is fruitful enough for the customers that their demand is much higher than the supply.
3. Pen and paper: Put all thoughts on that paper. In short, a visual representation of thoughts. It is always better to write down thoughts for clarity and processing becomes easier.
4. Investigate and analyze: Study the market. Beware of competitors. Thorough research is done on the idea, thinking from the customer’s point of view and market analysis. Think about the financial constraints, how a product or an application will be marketed, what means of marketing will be adopted need clear research.
5. Wire Frame: Adding that digital functionality to the idea is all about the wireframe. After researching and analyzing, it’s time to frame the app and put it to work.
6. Designing the backend: You are proposing how an application will work. Considering all the technicalities and development, the app must be so innovative to work and meet the needs of the customers.
7. Tests: Well, no one can launch an app without testing and modifying it. So, an app goes through various tests and reviews are taken from the technicians. A new room is built for possible improvements if necessary.
8. Development: Now the actual building of the applications takes place with all those improvements. This is where app builders come into the picture. Professional help is always better.
9. Framing the look: Nowadays, a book is judged by its cover. So the user interface, how a website will look like, becomes important as it draws the attention of the customer.
10. Changes: Adjust improvements, if any. An application must be free of bugs and must work smoothly and fast.
11. Beta testing application: It is about testing the application live. It has to pass the live test to be able to launch it on the market with great success.
12. Launch: And finally the application is launched. When an app is released, the marketing and advertising is done, the customer feedback part comes.
13. Comments: Customer reviews from all over the world are live proof of whether the app is a hit or a flop. The taste of success is worth the hard work.
Apps today are part of almost every credible business. They provide an instant synergy to a customer with the product or service. With proper analysis, applying proper marketing techniques, an app has a long way to go!
