The Future of SEO as Predicted by Industry Experts

If you are in the internet marketing industry, you know how unpredictable SEO is. With Google and other SERPS constantly changing their algorithms and with more and more artificial intelligence, SEO is sure to change significantly in the future.

These are some of the changes that are expected for SEO in the near future.

Link building

For a long time, link building has been the only factor that has really increased search engine visibility. When you create a lot of quality links, the search engines recognize your website as a great brand and your ranking starts to improve.

This has already started to change with the Google RankBrain update that puts more emphasis on relevance, context and quality. This is because the RankBrain algorithm primarily focuses on user intent. In order for your website to rank, it is best that it responds to the intent of the search engine and provides value before you can even think about building links.

Visual content optimization

With the continuous developments in artificial intelligence, search engines are getting smarter with visual content like images, videos, and others. Therefore, it is important for content creators to start optimizing visual content like YouTube videos. This is done by optimizing the title tag, meta descriptions, tags, considering video length, and much more.

Building a brand

According to Neil Patel, a global brand in internet marketing, the future of SEO lies in building a brand. Most brands like Forbes, CNN, Huffingtonpost, and others dominate the market. If you provide exceptional value to your followers, your brand grows and you will soon find yourself higher ranked in search engines.

When you are recognized as a brand, it becomes easy to build links and everything else about your SEO falls into place. You demand authority when you increase the number of people who search for you online and you grant that authority to you.

Mobile optimization and voice search

Most of the people now access the internet through their mobile devices. Right from the start, your site should have a responsive design. This means that it must be adapted according to the size of the device being used. Actually, Google suggests that your website should be made for mobile devices first, not desktop computers.

Google penalizes sites that are not optimized for mobile devices by sinking their rankings. With smart home products and the rise of mobile devices, voice search is on the rise. Cortana, Google Voice Search, Siri, and Amazon Echo have become many people’s favorite virtual assistants.

Voice searches tend to be longer and more conversational; therefore you have to target such long words on your website. Be more conversational on your blog and do extensive keyword research for long sentences.

Google and all other search engines are getting smarter and therefore difficult to beat with bad SEO strategy techniques. However, with AI and more insight into user intent, if you provide value and respond to the queries people have holistically, your rankings could skyrocket to the first page of Google.

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