When you start out as a real estate agent, it’s important that you set yourself some goals so that you have something to aim for as you work. Of course, expecting to sell every property under the sun is a bit unrealistic, so you want to make sure the goals you set for yourself are achievable, while also giving yourself a good challenge to dig your teeth into.
Your key objectives should be based on selling properties and trying to achieve higher rates with each sale. Let’s take a look at some good goals to start with, which will give you a foundation to build on.
Five properties in one year
When you start out, you won’t have the advantage that experience brings in terms of reputation, which means you’ll find your client list is quite small. Also, if you work as part of an agency, you’ll find that you get stuck with some of the least desirable properties, while the best ones go to people who have proven themselves in the industry.
This doesn’t mean you should get discouraged and not put in the work. Set a goal of selling five properties in full within your first year. Take the time to identify the strengths and weaknesses of each property you work with and experiment with ways to turn this to your advantage and attract the attention of the buyer. On that basis, you can increase the goal on a few properties each year, until people start to take notice.
go for the average
Through your research, you should be able to discover the average price that a property like the one you are dealing with sells for. This should be your goal in your early years. Many novice real estate agents panic when they sell a property for slightly below market price, but this is to be expected when you’re just starting out.
The important thing is that you take the experience of these first sales and apply it to the newer ones. Your goal should be to hit median sales price within two years, to show that you’re learning and that your experiences show you what customers want in a home.
understand what you want
The real estate industry can take up your entire life if you’re not careful, so it’s important to understand exactly what it is you want out of the industry and build your goals around that. For many people, this means earning a certain amount of money. If that sounds like you, set up a long-term plan with milestones for each year, with the goal of earning the amount of money you set out to earn for that year.
Others may want to ensure they maintain a proper work-life balance, and should set their goals accordingly. Simply put, you have to know what you want before you set goals for yourself.
