Email marketing is one of the most important and effective forms of marketing ever invented. The conversion rate for the right email approaches 4-7% over time. This is because a new customer needs to see a brand 7-8 times before trusting it enough to buy something. Email is the perfect way to do it.
Use the right software
There are many different types of email marketing software available, but you need to read the fine print to make sure you can do what you want with it.
Auto Reply Series
No matter what else you do when it comes to online marketing, when someone gets on your list, make sure you send them something no less than weekly. Any less than that and they’ll forget about you, and might even think you’re spamming them because they forgot. Set up service-enabled emails to go out on a regular basis.
electronic courses
A great way to fill out your email marketing autoresponder is with an e-course that is delivered daily or weekly with information and assignments for your audience. This is not only a good way to teach them something, but also a good way to suggest other products.
electronic newsletter
Some marketers use newsletters to send information to their audience. Newsletters are usually larger and are also available on a website for a subscriber to view via email or on the site. A newsletter can come out monthly or more often. Be sure to tell your audience how often they’ll get the newsletter so they know what to expect.
Create an effective titles
It’s very important that headlines and subject lines are specific, keyword rich, and something the audience wants to open and see. Don’t be misleading or too blatant as people don’t click unless they know what’s inside.
Personalize email
Auto-responder technology allows you to personalize an email based on the information you’ve collected from your audience. You can collect the name and email, and then you can send your email to, “Dear Sally,” instead of nobody.
Don’t forget the call to action
When you email anyone for any reason, you need to include a call to action. It can be to share the newsletter with others, to like them on social networks, to test the software you recommend, or something else entirely.
You just can’t have a good online marketing plan if it doesn’t include email marketing. In fact, everything else you do should lead to building your email list. A targeted email list will allow you to give yourself a raise whenever you want.
