There are millions of websites online. You may feel like the competition is too great and that it will never make your website appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you can improve your website’s ranking on Google.
Here are 5 tips to get started.
1. Keyword research
Google directs people to your website because of the keywords they have typed in the search box. That means those same keywords should be on your site and easy to find. They must be part of the content and part of the navigation. Research your keywords and provide the most valuable and useful content possible. Provide what your customers and prospects are looking for and it will set you apart from the vast majority of your competition.
2. Create more content
Google and the other search engines will scan your website and index your content. The more relevant your content, the more value search engines place on your site. All search engines like fresh content because they want to provide their users with the most up-to-date information. But don’t compromise on the quality of your content by trying to post something new, let’s say every day, if it’s just a lot of crap.
3. Check your analysis
It goes without saying that if you want to improve your website’s ranking in Google, you must install Google Analytics on your website. These free analytics help you track where your customers are going on your website, how long they stay on your website, how they got to your website, what keywords they use to find your website, how many visitors return to your website, and more. . This information is important. Check your website analytics regularly. Create content that matches what you find.
4. Don’t overuse keywords
While keywords are important for your website to appear in Google search results, you don’t want to use too many. Generally speaking, your keyword should be used once for every 100 words. If you repeat your keywords too much, Google will ignore your website because your content will be considered artificial and unreadable.
5. External links
If other high-quality authoritative websites are linked to your website, Google will see this as a “recommendation” on the value of your site and will rank it higher in their search lists. For more of these backlinks, contact respected websites or blogs to see if you can provide a guest post or article. That post or article will contain a link to your website.