How can I access the TikTok ADS Library?

access the TikTok ADS Library

The Ad Library allows marketers to view a range of examples of TikTok ads from brands and other advertisers. Users can search by a number of factors including industry and region to get ideas on how other businesses have promoted themselves on the platform. The tool doesn’t appear overly comprehensive at the moment, but should prove to be a valuable resource for marketers.

TikTok has launched a new tool called Tiktok ADS Library (currently in beta) that allows marketers to search for examples of top performing TikTok ads and use them as inspiration. The ad examples can be searched by industry, region and vertical to help marketers get ideas for their own campaigns. The ad examples include information such as the brand name, creator name and registered location, as well as details of the ad such as the CTR, Impressions and 6 second video view rate. The ad examples only display content that has been disclosed as commercial through the content disclosure setting available to creators.

TikTok today launched a tool that allows users to search for top ads from across the platform. Currently titled “Top Ads,” the library is a great way to get ad inspiration for your own campaigns, as you can see what other marketers are doing well with their ad strategies. You can search for ads by vertical and region, as well as filter them by the number of views or CTR to hone in on ad examples that are most relevant to your business.

How can I access the TikTok ADS Library?

The Commercial Content Library also includes AI-generated content that promotes a brand, product or service that TikTok isn’t paid to display. This is the type of content that’s often used in influence marketing, and TikTok says it will be adding a label to identify this kind of content as such. This new feature looks to be a response to a recent push by EU lawmakers to force major platforms to offer more transparency around ad placements and other algorithms.

The new library also offers details on the ad creative, including the name of the brand that’s promoting it, the dates that it ran, the main targeting parameters and data on how many people it reached. The library is open to researchers in Europe and will soon be opened up to the US, too. To apply, researchers must be based in the EEA or Switzerland and have demonstrable academic experience and expertise in the research area they’re applying to explore.

TikTok is introducing a new suite of AI Video Editor tools for marketers that will generate video scripts and produce videos to help them promote their products. The AI-powered “Symphony Assistant” will be able to suggest attention-grabbing lines for an ad, for example, or give suggestions on how to improve the quality of existing clips. Advertisers will be able to use the tool in their own TikTok ads or in conjunction with their Ads Manager accounts, which will automatically fix and optimize videos.

To use the Script Generator, users will need to enter in the name of their product, a description of the product, a list of keywords related to the brand or product and select whether they want a 15-30 second or 31-60 second video. The tool will then create a list of potential ad concepts that are based on the prompts entered.

The ad library is accessible from within the TikTok Creative Center and offers a range of search filters including ‘ad type’,’region’ and ‘indutry’ to help marketers find inspiration and insights. The database also includes the ability to filter results by the performance of an ad, such as its CTR or Impressions and six second video view rate, which can help marketers to better understand what works and how they might improve their own ad campaigns.

Whether it’s a deepfake or simply a prank, harming anyone through the use of AI is not cool, and TikTok is stepping up its efforts to protect users. The platform recently added a dedicated AI-generated label that creators can activate through the upload flow. This is a good thing, and hopefully other platforms will follow suit, as it’s important that users know when they are being tricked by AI-generated content.

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