It has been an occasional trend that each year, Google changes its search algorithm method 500 to 600 times. However, even though these changes are trivial, since they occur every few months, the “major” algorithmic change affects search results.
These minimal changes are very important to search marketers as they affect website organic traffic and rank. They affect search engine optimization. Common and crucial Google seo updates include Panda 3.9, Link Warnings, Panda 3.8, Penguin 1.1, and Knowledge Graph, among many. The updates are named according to the location or a well-known Google engineer.
Why the change?
Google engineers noted that the changes are primarily aimed at web spam. The changes are made to reduce sites that have violated Google’s existing quality guidelines. The changes are also made to promote high-quality content, giving search engine users an improved and satisfying experience.
The changes also point to white hat SEO methods other than engaging in unproductive web spamming tactics. Thus, it helps to track the manipulative websites. The last update was to minimize optimized websites that can have a lot of unnatural links, automated content rotation, keyword glut, and many more. He also noted that it was to cut down on the many add-ons or “over half” found on websites, so that the user accesses the content immediately.
How Updates Work
Google engineers noted that search engine optimization can be very positive and constructive if individual pages are accessible. They can achieve this mainly by using better “white hat” search engine optimization where there is good marketing of the websites and a more attractive substance to the user. The opposite of this method is when some websites use loopholes and shortcuts and yet provide unsatisfactory responses to the user.
A good example of SEO update is the ‘above the fold’ technique in which if a site passes the recommended grade and makes it difficult for the user to find the original content of the site or to discern faster, once the updates are placed algorithmic. , the site ranking drops. However, the changes are also affected by the number of pages on the site, how quickly Googleboot can scan the content, among many others.
Reflection on marketing services
Many researchers went on to point out that the Google seo update was not to favor others as it received harsh criticism from some online market service websites, but to make search engine use memorable and satisfying. Furthermore, it is possible that the links to which Google was directed were related to the affected websites.
Websites that primarily overused keywords, cited a few city names, or those that used the word ‘seo’, or web design websites, were hit hard and their rankings dropped as expected. Among the few were online money websites, pharmaceuticals, office space industry, or entertainment guides.
Suggested methods to improve one’s ranking.
To keep up with the Google SEO update, my recommendations are:
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Update your content regularly
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Reduce spin and use handwritten content
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Add the Google +1 button to your website
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Post news content at least once a week
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Use of video marketing
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Upload new and original images often
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Use different sources to make your backs
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Next time the SEO update comes, go ahead and do your best.
