Essential elements of a good social media manager

When hiring any social media manager to take the lead role in your campaigns, it is essential that you find the right person because they will represent your brand.

If you are an organization dealing with a large number of social issues, a person’s lifestyle and online presence can have a big effect on choosing the right candidate.

List the qualities and skills that you think are most important to your brand and narrow down your candidate choices based on those factors.

When you’ve narrowed down your options, prepare what you want to know ahead of time so you’ll have an idea of ​​what kind of guy you’re looking for.

Here are things you might want to consider asking when you interview them:

  • Are you comfortable taking the lead role in creating projects alongside our other departments to gain valuable in-house experience?

The answer to this question is vital because many social media managers do not understand the principles of SEO and this can cause a lot of conflict if the posts and content they publish affect SEO and vice versa.

These two departments must work together seamlessly for effective marketing to take place.

  • Do you enjoy working in a variety of different areas of inbound marketing?

If your social media manager can only post to platforms, but lacks skills in basic design, email marketing, and content areas, they may not always be the best fit for your business.

Social media marketing involves much more than just posting. Posting is what virtual assistants do, not managers. Managers must possess at least some of the skills listed in the specific job details below.

  • Are you up to date with today’s latest online trends? Are you energetic, creative and resourceful? Do you work well with others and are you comfortable taking any direction?

This question is very important as the position requires the person to get along with others and find a variety of creative approaches to get the job done.

Social media marketing plays an integral role in assisting the corporate management team with the overall brand strategy and requires the individual to communicate, promote and implement future marketing strategies through a variety of inbound marketing concepts.

These inbound marketing strategies may include some or all of the following skill sets; graphic design, email marketing, promotion, SEO content, event planning and other services and tools that the company uses to maximize its brand initiatives. If the candidate cannot use a variety of different applications, software, and media, they are unlikely to be effective.

Many workers in this field believe they are managers, just because they post on platforms, this is not the case. They do not understand marketing concepts, they are just attractive, there is a difference!

Specific skills required to be a successful manager:

  • Social media marketing candidates should be expected to have some of the following personal skills:
  • A strong understanding of branded products and customer service.
  • Excellent communication skills and the ability to sell ideas through a variety of different mediums.
  • Strong written and verbal communication skills.
  • Basic design and graphic skills.
  • A strong understanding of online marketing concepts such as video marketing, social media, email marketing, and content creation.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of the brand’s blogging platform.
  • Excellent organizational skills to be able to work independently and manage projects with many moving parts.
  • Be social and interact with other people.
  • Possess exceptional leadership and group building skills.
  • Socially responsible, humorous and open-minded.

While not every skill is as important as another, and let’s face it, not everyone can have every skill required, the candidate is expected to possess at least a substantial number of them.

The same can be said for the specific job skill requirements, which are:

  • The ability to work and communicate with the appropriate department managers to launch corporate strategies.
  • Create or gain access to content that helps articulate brand equity.
  • Conduct product research and analysis of marketing trends.
  • Provide detailed information, training and product marketing reports to sales representatives and other departments when necessary.
  • Properly start and maintain numerous social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. under the guidance of the marketing manager.
  • Provide communications across social platforms with a consistent, branded voice.
  • Find and join social media platforms related to the brand.
  • Create and evaluate strategies in social networks.
  • Help increase the reach of the company’s social networks.
  • Submit various types of articles on a wide range of topics for your blog.
  • Proper writing and editing skills are a must.
  • Contribute to long-form content projects like e-books and newsletters.
  • Carry out analytical projects to improve blog strategies/tactics and increase the number of users.
  • Practice honest and creative white hat SEO tactics.
  • Assist in email campaign management from start to finish, including planning, testing, evaluation, and reporting.
  • Development and optimization of lead nurturing campaigns.
  • Development of specific event planning strategies for the brand.
  • Stay up to date with the practices and standards in the email marketing industry and grow the brand through your lists.
  • Assist all departments in daily operations.
  • A minimum of 2-3 years of previous marketing or sales experience.

The truth is that social media marketing involves much more than just creating a few posts for Twitter and Facebook, it requires a lot of time, patience and creative thinking on the part of the manager to be able to run campaigns for long periods of time. weather.

Results are difficult to quantify and are rarely measured in direct sales.

What social media managers can’t do is create direct sales. This is a misconception created by overzealous social media marketers who are just selling the idea of ​​social media. This is not the reality, social media simply engages with customers and creates excitement for a brand that drives sales through web traffic and corporate promotional marketing campaigns.

Leave a Reply

Your email address will not be published. Required fields are marked *