The popularity of Internet radio today is not just limited to teenagers, as even the elderly enjoy listening to it too. The Internet has been instrumental in connecting the world in more than one way. It enables people to communicate, shop online, learn many different topics online, and do much more.
It wasn’t long ago that people depended on local radio for news and other information. Fortunately, those days are over and the Internet has facilitated instant communication that we never imagined before.
It was in the mid-90s that Internet radio began to grow, and it had phenomenal growth, as commercial radio stations large and small began to appear all over the world. It’s hard to ignore today’s radio as a powerful advertising medium, as the Internet connects millions of people around the world. Many companies, who have realized its potential, are already exploiting this new medium to advertise their products and services.
An increasing number of companies are introducing new channels, giving their listeners the opportunity to broadcast their feelings with these radio stations that play music through varied programs, depending on the interest of the listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as they have the facility of the net. You can also find the details about any particular singer or songwriter.
People who love sports can listen to the live commentary of any cricket or football match in progress. It is quite common for radio stations to employ online radio jockeys, who easily connect with the audience while allowing listeners to broadcast their opinion or post their comments on the Internet.
Advantages of Internet Radio Advertising for Business Owners
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It allows you to target your audience to advertise the services and products that you may be offering.
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You can get a variety of radio stations to choose from, offering various formats, from old to rock, and from talk to news, as your business requires.
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Radio advertising is much cheaper than television advertising, and radio advertisements are easier and faster to manufacture. Your audience does not need to wait for the next issues, as in the case of magazine ads.
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You can get a wider reach, regardless of your geographic location, as long as your audience has an internet connection.
Limitations of Internet Radio Advertising
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Anyone can simply modify their ad and use it for their intended purpose. Since these ads are very short-lived, you should condense your ad without sacrificing your content.
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Radio ads can have background noises, prompting you to run your ad more often to be effective for your prospects.
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Since most businesses are interested in advertising during the morning and / or evening hours, you may have to pay more to advertise your business during those hours.